EdeN Digital Marketing

 Outbound Lead Generation "Outbound lead generation  takes your brand to prospects through a phone call, direct mail shot or event. Speaking directly to decision makers,  leads  are generated through targeted outreach and impactful advertising." - Leadforensics.com Whereas outbound lead generation means you're the initiator, and you actively work to generate leads, there are 8 major strategies to justify its presence in your marketing mix. "A bit of the old school, with a bit of the new school..." Personalized Cold Email Cold emails are a great way of creating a relationship with new prospects and it can actually be an even more effective strategy than social media and even inbound leads.   The key is to make your emails personal.  Emailing the exact same thing to everybody will either get your email flagged as spam so that it goes into the wrong inbox or it will be painfully obvious to the recipient that that is what you've done. Great Tip: You can use th...

  How To Make a Post Shareable On Facebook Find out exactly how to make a Facebook post shareable after posting. How to turn on the 'Share' button on Facebook. Find out why people can't share your post on Facebook. Viral Post Templates that get your posts shared!

 What filter would only include data from a campaign titled “Back to School” in Campaign reports? Answer: Custom Include filter with the field "Campaign Name" and pattern "back to school". Brief Explanation: 'Include' filters are applied with reverse logic. When you activate an 'Include' filter, the hit is thrown out if the pattern doesn't match the data. If you applied MULTIPLE 'Include' filters, the hit has to match every applied filter in order to save the hit. Include & Exclude filters We use 'Include' and 'Exclude' filters to sift through irrelevant and/or unwanted hits. To include several patterns for a particular field, develop a single 'Include' filter that consists of all of the individual expressions separated by  '|'. Utilize the Case Sensitive option to specify whether the filter is used with or without case level of sensitivity. If you use an 'Exclude' Filter and the pattern match...

  What is the key value proposition of Google Search campaigns? Answer: To show your ads when a customer or prospect is searching for your product(s) or service(s) Google Search's key value proposition is to allow you to show ads in its top positions, on its top pages, when a customer or prospect has entered a search term for your product(s) and/or service(s).  Google Ads wants to help you connect with the ideal people, at the perfect time, with the right message. Your ads can appear in a few places, including Google Search, YouTube, and more. Your ads may take the form of text, video, or a banner on one of Google's partner sites. ex.: Say you sell supplements... You can have a banner ad for a sale of your products on other supplements-related websites that belong across a partner site of Google's. Google Search campaigns allow you to influence organic search results. ex.: Say you sell supplements... Organic search results for "supplements" are all similar and ge...